Having been provided with a series of bag shots & some idividual pack shots, I first had to retouch the bag to tidy up all the products, create a background against which the type would read & remove the gaps between the bag & the strap, in order to make the cutter guide simpler. Next I created the cutter guide & crease line, based on the given paper stock sizes & added the various artwork elements. The headlines were created as part of the Photoshop image, in order to retain the texture of the bag.

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