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Image: Yacht. Client: Fidelity Investments. Media: 48-sheet poster.
Despite being a great shot, the amount of work required to bring this particular image into line with the rest of the campaign was extensive. Both masts were removed, the shadows on deck were simplified to allow type & logos to read, the sky was replaced with a simple clear blue sky, in keeping with Fidelity's red & blue corporate colours & the image extended to the edges of the live area. In the process of doing this I replaced the wake & put Cape Town on the horizon.
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