This job consisted of two cake variants, Dinosaur & Unicorn, each in a single & double language version.

The biggest challenge was the product itself.

When completed, the finished cake was too long to fit nicely in the available space on pack. We talked about re-shooting the product from a different angle but in the end, the decision was made to rebuild it in Photoshop.

On the face of it, it may look like a simple distortion job, but in actual fact it was quite tricky. The bulk of the distortion needed to happen with the head & the tail, so that the actual cake was as close to the real end result as possible. In each case I had to create a standalone head & tail, tweak the cake & then create a distorted head & tail to fit the revised design. It was important to keep all of the hand-made aspects of the kit, the thickness of the card & the rough edges. It had to look hand made. There was an additional request to reduce the size of the interlocking tabs that held the main box together which of course meant building anything that had been obscured by the larger tabs.