This range of images was created to be used on-pack as well as across posters & point of sale, hence there being so much extra image compared to what’s seen on the actual packs.

The client did their own photography & went for an almost flash-lit style of imagery with bright lights & bold shadows.

No AI or generative fill techniques were used in the creation of these images. Not that I’m particularly against using them, you understand, I just haven’t got around to it yet, so things like the extra colander parts were hand painted by yours truly & the tiles, running water, etc. were all done “properly”. :)

Pack artworks were by created by
London Artworking.