Dr Oetker, Ristorante Pizza Range
I recently had the pleasure of working with the team at Design Bridge to create a range of pizza boxes for Dr Oetker. The project included not only the front of pack imagery but also the backs & cameos on the sides.
As is so often the case, the final images were made from numerous separate elements, cut out & combined, with hand painted shadows & a unique colour-matched table-cloth for each flavour of pizza. There were four different “wrinkles” in the tablecloth, designed to create visual interest across the range without interrupting the overall consistency.
Some of the source images are shown below, after the final imagery.
Core Range.
Front Of Pack, Final Images
Always good to see your work in store!
Core Range.
Back Of Pack, Final Images
Each Back Of Pack had a pizza & tablecloth to match the front, albeit in a different lighting scheme, with a consistent set to frame the type. I won’t show them all here. (You can thank me later!) Apart from the pizza, the only things that changed were the tablecloth colour reflected in the side of the wooden board & the show through in the base of the left hand glass.
Primo Range
The project included a much smaller Primo range that kept the overall design consistent but with a more premium look & feel.
A selection of core range
source imagery
A “before & after” of the Front Of Pack tablecloth
Some Back Of Pack source imagery
A stripy tablecloth. (I know, don’t ask.)